LOGO
The face of the company, the most immediate element. It must be versatile and adaptable in different versions.
VIDEO IN LOOP
IDENTITY ELEMENTS
COLOR PALETTE
Primary and secondary colors to build recognition across print, web and social media.
TYPOGRAPHY
Main and secondary fonts for titles, long texts and institutional materials.
IMAGE AND PHOTO STYLE
Visual choices, filters and framing to create a coherent atmosphere.
SECONDARY GRAPHIC ELEMENTS
Patterns, geometric shapes, icons and custom graphic details.
GRIDS AND LAYOUT
Composition rules to make every layout ordered and recognizable.
THE VISUAL RULES OF YOUR BRAND
A logo and identity system designed to be recognisable, flexible and easy to use.
WHAT’S INCLUDED
- Primary logo and responsive variations
- Colour, typography and image direction
- Guidelines and print/digital files
WHO IT’S FOR
Businesses that are launching, repositioning or using inconsistent visual elements across their channels and materials.
HOW WE WORK
We examine objectives, audience and competitive context, explore visual directions and deliver an applicable system, not only a logo.
Prisma Studio works from Castel Goffredo with businesses in Mantua and the surrounding area.